Check pricing and get suggestions to improve your targeting.

You can access keyword pricing and get suggestions on new keywords with the Targeting Optimizer tool.

The Targeting Optimizer is two tools in one: First, it allows you to view maximum cost-per-clicks (Max CPC) per position and estimated cost for each targeting element in your ad, and it enables you to optimize each targeting element to obtain a desired position. Second, you can use this tool to generate keyword suggestions.

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