LookSmart® API v4.0 Developer Implementation Guide
  Introduction
  Accounts Service
  Campaigns Service
  Ad Groups Service
  Ads Service
  Keywords Service
  Reports Service
  Geo Locations
Frequently Asked Questions
Implementation Guide

version 3
 

KeywordImpReportStruct

Field Type Description
ad_group_id int The system assigned unique ID of the ad group to which this keyword belongs
average_cpc double Average CPC (bid) paid for the keyword target
campaign_id int The system assigned unique ID of the campaign to which this keyword belongs
clicks int Total number of billable clicks received by the keyword target
cost double Total spent on that keyword target between report start and end dates
ctr double Click Through Rate for the keyword target
destination_url String Destination URL for the keyword target
impressions int Total number of impressions received by the keyword target
keyword String The keyword text
keyword_id int The system assigned unique ID of the given keyword target
keyword_state String The state of the specified keyword

Available states are on and off

match_type_id int The keyword match type
max_cpc double The maximum cost per click (CPC) for the specified keyword target
If no value is specified, it will inherits the ad group max cpc.