LookSmart® API v4.0 Developer Implementation Guide
  Introduction
  Accounts Service
  Campaigns Service
  Ad Groups Service
  Ads Service
  Keywords Service
  Reports Service
  Geo Locations
Frequently Asked Questions
Implementation Guide

version 3
 

CampaignConvReportStruct

Field Type Description
account_id int The system assigned unique ID of the account to which the campaign belongs
budget double The campaign's daily budget
campaign_id int The ID of the target campaign
campaign_state String The state of the specified campaign

Available states: on or off

clicks int Total number of billable clicks received by the campaign for all targeting types
conversions int Total number of conversions received by the campaign for all targeting types
cost double Total spent on all keyword targets in that campaign between report start and end dates
cost_per_conv double Cost per conversion for all targeting types
max_cpc double The default max CPC of the campaign; used by all keyword targets that do not have their own Max CPC
name String User assigned campaign name
percent_conversion_rate double Percent conversion rate for campaign for all targeting types
reference_number String That campaign's reference number from client's order management system
value_per_conv double Value per conversion for campaign for all targeting types