LookSmart® API v4.0 Developer Implementation Guide
  Accounts Service
  Campaigns Service
  Ad Groups Service
  Ads Service
  Keywords Service
  Reports Service
  Geo Locations
Frequently Asked Questions
Implementation Guide

version 3


Field Type Description
ad_group_id int The system assigned unique ID of the ad group to which the ad variation belongs
ad_id int The system assigned unique ID of the ad variation
ad_state String The state of the specified ad variation.

Available states are on and off

average_cpc double Average CPC (bid) paid for the ad variation
clicks int Total number of billable clicks the ad variation has received.
cost double Total spent on the ad variation between report start and end dates
ctr double Click Through Rate for the ad variation
impressions int Total number of impressions the ad variation has received