LookSmart® API v4.0 Developer Implementation Guide
  Introduction
  Accounts Service
  Campaigns Service
  Ad Groups Service
  Ads Service
  Keywords Service
  Reports Service
  Geo Locations
Frequently Asked Questions
Implementation Guide

version 3
 

AdGroupConvReportStruct

Field Type Description
ad_group_id int The system assigned unique ID of the ad group
ad_group_state String The ad group state.

Available states are on and off

average_cpc double The average cost per click (CPC) paid for the ad group
campaign_id int The system assigned unique ID of the campaign to which the ad group belongs.
clicks int Total number of billable clicks received by the ad group between report start and end dates
conversions int Total number of conversions for the ad group
cost double Total spent on all keywords associated to the ad group between report start and end dates
cost_per_conv int Cost per conversion for the ad group
max_cpc double The max cost per click (cpc) for the ad group. If no value is specified, the ad group will inherit the campaign max cpc.
name String The ad group name. Ad group names must be unique within a campaign
percent_conversion_rate double Percent conversion rate for the ad group
value_per_conv double Value per conversion for the ad group