LookSmart® API v4.0 Developer Implementation Guide
  Introduction
  Accounts Service
  Campaigns Service
  Ad Groups Service
  Ads Service
  Keywords Service
  Reports Service
  Geo Locations
Frequently Asked Questions
Implementation Guide

version 3
 

AdConvReportStruct

Field Type Description
ad_group_id int The system assigned unique ID of the ad group to which this ad variation belongs
ad_id int The system assigned unique ID of the ad variation
ad_state String The state of the specified ad variation.

Available states are on and off

average_cpc double The average cost per click (CPC) paid for the keyword target
clicks int Total number of billable clicks the ad variation has received.
conversions int Total number of conversions the ad variation has received.
cost double Total spent on the ad variation between report start and end dates
cost_per_conv int Cost per conversion for the ad variation
percent_conversion_rate double Percent conversion rate received for the ad variation
value_per_conv double Value per conversion for the ad variation